Wayfinding: Does Anyone Look at the Signs?

Fri 1st Aug, 5.30pm with Colette Jeffrey


Start: Secret Garden on Level 7 of the Library of Birmingham, Centenary Square, Broad St B1 2ND
Duration: 70mins

Colette invites you to explore several different city centre spaces and find out why some people will find their way easily and others will get lost. Colette will share ideas from both an academic and a practice-based approach, beginning with an understanding of how insects and other animals sense and navigate through the world. Colette is actively researching the subject and will ask you to add to her thinking through your experiences of each space. She will explain why she believes people get lost in each environment and will finish with a discussion on whether an environment can be designed so we can find our way easily, or indeed enjoy getting lost in it.

About Colette Jeffrey

Colette is a designer, teacher and thinker. She has designed over fifty way finding systems, for cities including Leeds and Brighton, and for museums, libraries and over 30 hospitals. She recently began a study exploring what people do when they are lost and how people orientate themselves. Colette is a full-time Lecturer in Graphic Communication and a PhD Researcher at Birmingham City University.

Colette Jeffrey

Extra information:

  • Links between spaces will be outside, so wear weather-appropriate clothing and footwear

  • Accessible

  • All ages, children must be accompanied by an adult

Eventbrite - Wayfinding: Does Anyone Look at the Signs? // Colette Jeffrey